Do you feel that numbers and statistics are like an alien language? Welcome to the human club. But mastering the alienishness of data analysis can become your marketing superpower.
Knowing your key metrics – campaign performance, customer behaviour, ROI and more – is like having a crystal ball that tells you what’s working, what’s not, and what adjustments to make to optimise every penny spent. Instead of navigating blindly, you’ll have a beacon focused on hard data that will light the way to success.
Web analytics platforms like Google Analytics have become absolutely essential. You can track all kinds of key data on traffic to your site, user behaviour, conversion rates, and even track sales and their attribution to different marketing campaigns.
In social media, each channel has its own tools to analyse the performance of your content – Instagram Insights, Facebook Ads Manager, LinkedIn analytics, to name a few. Metrics such as reach, engagement, clicks and other KPIs will allow you to judge which content is most effective.
For paid marketing such as Google Ads campaigns or programmatic digital advertising, metrics such as click-through rates, cost per click, impressions and others will give you the visibility you need to optimise your advertising spend.
Email marketing is another channel where data is crucial to understand which email campaigns work, who opens your messages, who clicks on links and what converts best.
Of course, first you have to learn how to decipher all those reports and data. Metrics like bounce rate, impressions, CTR, CPC, CPA, ROI and others can become overwhelming. You need an expert data analyst who can present these insights in an understandable and actionable way.
Don’t worry if analytics aren’t your forte, the crew at La Nave Nodriza can handle that. This Mallorca marketing agency handles reporting and data analysis like the best so you can focus on the creative aspects of your strategy.
